Advertisers dream of sparking a viral marketing campaign, one that catches fire from a tagline, a catchy tune, or a video moment. A true viral campaign is a spontaneous phenomenon that takes adv...

Word of mouth has always been one of the most effective ways to grow a business. People take ads with a grain of salt, but they tend to trust friends and relatives when told that a certain movie...

The internet has changed the way we do business-indeed, our whole society--in ways unthinkable even ten short years ago. The sheer connectedness of the World Wide Web is what wowed people then, ...

For years, the limitations of good old-fashioned HTML have driven web development toward more flexible means of constructing web pages. Cascading Style Sheets (CSS), in combination with HTML and...

You may have left a company behind, but odds are you still remember the people you worked with, some fondly, others not. Very likely, they remember you, too. Why not cash in on that established ...

If your advertising budget is thin, there are still some basic and effective ways to raise awareness that you have a website. They will work on their own, quietly, as you go about the day-to-day...

Because so much business is conducted on the web these days, and so much information is stored, collected, or developed on or for the internet, companies of all types need efficient ways to mana...

In the past few years, web logs, or blogs, have become all the rage. Where people used to host personal websites, now they put up a MySpace page and launch a blog to keep everyone they know, and...

In the current very scary economic environment, every company is examining its business model for ways to streamline operations and find new revenue streams without sacrificing employees or qual...